What are the best ways to optimize your landing page to improve your Google Adwords results?

When you work hard and you don’t get the desired attention and appreciation, It feels very sad, the same goes to landing page if you are running FB and Google and LinkedIn ads and you are not getting the desired amount of attention and traffic, then it means that there is some room for the improvement and you have to improve your on-page experience.
I was going through a blog that my friend had told me and without a doubt, I find that blog very helpful and useful.
The best way to optimize your landing page is to have a clear strategy, If you do not have a defined goal then it is of no use.
1. You know what they say, Simplicity is the best and yes you should apply this quote in your business. It’s better if you keep your design simple and cool.
2. Be Resourceful: Today we live in an era where everything is in the 3rd dimension and all the HD photos and videos grab our attention quickly. Use HD photos and videos for social media platforms. ENGAGE them, If they stay at your site for 10 seconds then you have the slightest possibility that they will roam.
3. Watch out for reviews because they can make you a star in one night or next thing you know, you are in deep trouble. Half of our generation reads the review before purchasing or selling anything.

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